ROI calculator

Understand the revenue impact of personality data

Sales Stage	Without Crystal	With Crystal
Booked meeting conversion rate		+5%
Meetings booked
Opportunity creation rate
Opportunities created
Closed won rate	+0%
Closed deals (deals won)
Revenue from closed won (per year)
Price of Crystal
Return on Investment

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the results

Personality data pays for itself

For 84% of buyers, being treated like a person — and not a number — is very important to win their business.

12%

Increase in booked meeting rates

31%

Increase in lead conversion rates

35%

Acceleration in relationship building

68%

Increase in outbound response rates

View all case studies

Here's what our customers have to say

Hear what business professionals from different industries and sizes say about our personality data.

"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."

Nicole Bergen

Founder, Elevate Marketing

"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile."

Matt Kesby

Founder, GoTeam

"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."

John Barrows

Founder & CEO, Sell Better

"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."

Brett Johnson

AVP of Global Engagement, High Radius

"When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!"

Isaac Garcia

Founder, Salesinsider.io

"I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it."

Kayla Edwards

HR Director, Window World of North Atlanta

"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"

Heather Heefner

Founder & Owner, Dart Design Studio

"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."

Ben Jackson

VP of Sales, Flywheel

"As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.”

Richard Harris

Founder, The Harris Consulting Group

Understand the revenue impact of personality data

Personality data pays for itself

12%

31%

35%

68%

Here's what our customers have to say

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